These New Puritans are a band that thrive on being misunderstood. Their 2008 debut Beat Pyramid was an album that claimed influence from, among other things, 16th century numerology, the apocalypse as ultimate artistic event, water, mirrors, magick realism, Russell Hoban’s Riddley Walker and circles. Pretentious? It didn’t matter.

Having come across them a few years ago from watching a Dior Homme fashion show, they were the unheard and only known as Hedi Slimane’s supergroup.  But now, I guess I can’t keep quiet anymore, so enjoy their new video.